The major ethical issue in this regard is the danger that product...
The major ethical issue in this regard is the danger that product placements will not be perceived as advertisements by consumers. Consumers in America today are well used to traditional...
View ArticleWhat types of ethical issues might arise in the use of marketing data?
What types of ethical issues might arise in the use of marketing data?
View ArticleThe whole objective of business is to maximize and increase profits....
The whole objective of business is to maximize and increase profits. When morality and ethics undergird this principle, the tension between profits and honest disclosure is not very great. To...
View ArticleAccording to Elisa Oreglia, these components are used to ascertain the...
According to Elisa Oreglia, these components are used to ascertain the most often quoted price on a commodity to communicate a fair price through electronic infrastructure to small farmers in...
View ArticleWhat are the ethical implications of product placements in the context...
What are the ethical implications of product placements in the context of consumer perception?
View ArticleWhat types of ethical issues might arise in the use of marketing data?
What types of ethical issues might arise in the use of marketing data?
View ArticleCould you give your view on the tension between businesses interests in...
Could you give your view on the tension between businesses interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that...
View ArticleWhat are these MIS components used by local companies for to set product...
What are these MIS components used by local companies for to set product prices? A Market Information System (MIS) has four components: (1) Internal Reports System (2) Marketing Intelligence (3)...
View ArticleLocation-based marketing enables companies to deliver promotional...
Location-based marketing enables companies to deliver promotional messages directly to a user who is within broadcast range. For example, if you are near a McDonald's, you might receive a mobile...
View ArticleOf course, this is a matter of opinion. My own view is that this is...
Of course, this is a matter of opinion. My own view is that this is not an invasion of privacy. There are two main reasons for this. First of all, your physical location at any time is not something...
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